Hyzy World Youth Activity Center Korporativni identitet — аутор Ecust Creplus Design

Дизајн Hyzy World Youth Activity Center Korporativni identitet аутора Ecust Creplus Design је високо цењени добитник веома престижне награде 2025 Златна награда A' Design Award у категорији такмичења Дизајн оглашавања, маркетинга и комуникације.

ЗлатнаОглашавање· 2025

Hyzy World Youth Activity Center Korporativni identitet

аутор: Ecust Creplus Design

Клијент: HYZY World Youth Activity Center

Добитник награде Златна награда A' Design Award у категорији Оглашавање

166,683

Верификовани добитник награде

Верификујте статус награде за #170638

Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну Hyzy World Youth Activity Center Korporativni identitet

Logo Hyzy World koristi kružni oblik, simbolizujući celovitost i savršenstvo, dok besprekorno integriše arhitektonski luk kao definišuću karakteristiku. Spajanjem dvodimenzionalnog i trodimenzionalnog izraza, dizajn oličava koncept Kapije ka budućnosti. Poseban akcenat logotipa je njegov skriveni detalj u obliku srca: kada se posmatra odozgo, perspektiva otkriva savršeno srce, a pod sunčevom svetlošću senka takođe prirodno formira oblik srca. Ovaj koncept dvostrukog srca prelepo prenosi osnovnu filozofiju brenda - Negovanje ljubavlju.

Признање

О награди Златна награда A' Design Award

Hyzy World Youth Activity Center Korporativni identitet је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Hyzy World Youth Activity Center Korporativni identitet буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Hyzy World Youth Activity Center Korporativni identitet ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: HYZY World Youth Activity Center is the largest youth activity center in China, with a total construction area of approximately 100,000 square meters. The brand owner sought a logo that is modern and minimalist while conveying the spirit of care in youth education, the pursuit of excellence, and a forward-looking vision. Additionally, the design needed to reflect the architectural characteristics of the center.

Instead of adopting a traditional two-dimensional design approach, the HYZY World logo reinterprets the circular form in a three-dimensional space. This approach preserves the integrity of the ring while creating an open and dynamic structure that seamlessly incorporates the center’s iconic arch element. The logo is versatile for both graphic applications and three-dimensional spatial installations. The central arch not only reflects the architectural features but also symbolizes the "Gateway to the Future."

The most unique and heartfelt aspect of the design lies in its hidden “heart” Easter egg: when viewed from a top-down perspective, the logo naturally forms a heart shape, and under specific lighting conditions, the projected shadow also reveals a heart. This dual-heart concept perfectly embodies HYZY World Youth Activity Center’s core philosophy of "educating with love."

The mascot design is inspired by the only figurative building within the Hyzy World Youth Activity Center complex: the Whale Theater. The two mascots are adorable whale avatars—one representing a boy and the other a girl—both dressed in playful whale-themed outfits full of energy and charm. The white shape on their chests reflects the signature arch of the building. A hidden design easter egg adds an extra layer of creativity: when viewed from a top-down perspective, the mascots together form the image of two cute little whales.
Ознаке: Logo, Branding, IP Design, Mascot design
Дизајнерски изазов: Integrating the circular form with the building’s signature arch while maintaining an open and minimalist aesthetic posed a significant design challenge. To overcome this, I moved beyond traditional two-dimensional design and reinterpreted the circular shape in three-dimensional space. This approach preserved the integrity of the circle while introducing a dynamic, open structure that seamlessly incorporates the building’s arch.
In its three-dimensional form, the central arch of the logo not only reflects the architectural identity but also symbolizes the “Gateway to the Future.” Additionally, a hidden design element enhances its emotional impact: when viewed from above, the logo naturally forms a heart shape, and under specific lighting conditions, its shadow also casts a heart. This dual-heart concept beautifully embodies Hyzy World Youth Activity Center’s core philosophy of “nurturing with love.”
Истраживање: We conducted in-depth research into the architectural form and design concept of the Hyzy World Youth Activity Center. We made extensive design attempts focusing on using the architectural shape as the primary design element for the logo. Additionally, we explored breakthroughs in logo design, transitioning from two-dimensional to three-dimensional design concepts.
Инспирација: The Hyzy World Youth Activity Center is an extensive architectural complex. Incorporating too many intricate details in the logo would make it overly complex and difficult to recognize. Instead, the design focuses on the most frequently mentioned architectural feature of HYZY World: the arch. This key element is combined with a circular form, symbolizing wholeness and perfection. By transforming the logo from a flat design into a three-dimensional structure, it achieves an open, converging form rich in meaning and depth.
Трајање пројекта: The project was launched in December 2023 in Shanghai, China, and will conclude in May 2024. Location: 6258 Dongfang Meigu Avenue, Shanghai, China.
Ток рада: Initially, the owners of The HYZY World Youth Activity Center conducted a three-month logo design competition, but the submitted designs did not meet expectations. As a result, they reached out to us. After more than two months of in-depth research and exploration of design concepts, we submitted the logo and mascot design proposal in May 2024, which was ultimately approved. The brand owner was highly satisfied with the designs and gave them high praise and recognition.
Патенти: All Copyrights ECUST-CRE+ Design, 2025
Чланови тима: Creative Director: Shan Hao
Art Director: Du Weimiao
Graphic Designer: Hua Yizhou
Заслуге за фотографије: All Copyrights ECUST-Creplus Design, 2025