South Branch Sign Moralo wa Ka Hare wa Restora by Tiao Ouyang

South Branch Sign Moralo wa Ka Hare wa Restora by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2020

South Branch Sign Moralo wa Ka Hare wa Restora

by Tiao Ouyang

Client: Oytt Design

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

8,243

Verified Award Winner

Verify Award Status for #100068

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About South Branch Sign Moralo wa Ka Hare wa Restora

Sengoliloeng se hlalosa Sesupo sa South Branch, e leng moralo wa ka hare wa restora e tsamaisoang ka mokhoa oa Hong Kong e Changzhou. Morero ona o koahela sebaka sa dimithara tse likoahelo tsa 500 tsohle. Thepa le mebala e fapaneng e hlalosa mabatowa a ts'ebetso, kahoo makhala a 'mele a fokotsoa, moo tlhophiso e balloang ka arohano tse sa bonahaleng. Terrazzo, lehong, letlalo le seiponi li theha sebopeho sa sebaka se ruileng le se fapaneng. Mela e boreleli e tsamaea ka har'a marako le marulelo, ha mabone a kentsoeng a totobatsa lintlha tse hlokolosi tsa mokhoa oo. Sephetho ke sebaka se khutsitseng le se hlakileng, se nang le sebopeho se bonolo le se nang le semelo se hlaphohelitsoeng, sa mehleng ea kajeno.

The Recognition

About the Moputso oa Boronse oa A' Design Award

South Branch Sign Moralo wa Ka Hare wa Restora ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. South Branch Sign Moralo wa Ka Hare wa Restora e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. South Branch Sign Moralo wa Ka Hare wa Restora e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.