Ai Academy Boitsebiso ba Setšoantšo sa Khampani by Emanuele Grittini

Ai Academy Boitsebiso ba Setšoantšo sa Khampani by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2020

Ai Academy Boitsebiso ba Setšoantšo sa Khampani

by Emanuele Grittini

Client: Ai Academy

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Ai Academy Boitsebiso ba Setšoantšo sa Khampani

Ai Academy ke boitsebiso ba setšoantšo sa khampani bo entsoeng bakeng sa khampani e sebetsang tsebo ea bohlale ba maiketsetso (artificial intelligence). Mofuta oa mongolo o thehiloe holim'a mefuta ea difonto tse lekantsoeng ka bophara bo tšoanang (monospaced fonts), tseo hangata li sebelisoang libakeng tsa ho ngola lenaneo la khomphutha (programming). Maemo a ka morao a fetolela tlhaho ea bohlale ba maiketsetso e nang le mekhoa e mengata hore e be litšoantšo tse sa hlaloseng ntho e itseng ka ho toba, ntle le ho supa theknoloji ka kotloloho. A hlahisoitsoe ka mekhoa ea liteko ea ho tsoakanya mebala e sebelisang penta e thehiloeng holim'a metsi, eaba a nkuoa ka setšoantšo 'me a lokisoa ka mor'a moo. Phapang lipakeng tsa mofuta oa mongolo le maemo a ka morao e boloka logo e le bonahatsang ka ho hlaka. Mebala e matla e thusa ho tsebahatsoa har'a lisebelisoa tsa liketsahalo le mesebetsi ea social media.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Ai Academy Boitsebiso ba Setšoantšo sa Khampani ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Ai Academy Boitsebiso ba Setšoantšo sa Khampani e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Ai Academy Boitsebiso ba Setšoantšo sa Khampani e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.