Daikure Brand Identity Poluka by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.

BoronsePapatso· 2020

Daikure Brand Identity Poluka

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Moputso oa Boronse oa A' Design Award Winner in Papatso Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity Poluka

Boitsebiso ba Setshwao sa Daikure ke letoto la diphoustara tse entsweng bakeng sa k'hamphani ya Japane e etsang dintho tse boima tsa indasteri. Basebetsi ba nnete ba k'hamphani ena ba hlaha e le mefuta-futa. Mahlo a hlakileng le a tsitsitseng a bontsha tsepamiso ya maikutlo le bonono ba mosebetsi. Boemo ba mmele ba mefuta-futa bo bontsha sebete ho mosebetsing. Ponahalo ya sefahleho e bontsha phihlelo e telele le ho tshepahala. Phapang pakeng tsa lesedi le khanyang le mmala o mosootho o lefifi e tshehetsa boleng ba setshwao ba profeshenale, tlhokomelo ho ntlha tse nyenyane le bonono ba mosebetsi. Ditshwantsho di entswe hore di fane ka matla a matle le a tiileng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Daikure Brand Identity Poluka ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Daikure Brand Identity Poluka e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Daikure Brand Identity Poluka e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd