Debes Intervenir Poster ya Polokeho Sebakeng sa Mosebetsi ka Eduardo Walles

Moralo oa Debes Intervenir Poster ya Polokeho Sebakeng sa Mosebetsi ka Eduardo Walles ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2020

Debes Intervenir Poster ya Polokeho Sebakeng sa Mosebetsi

ka Eduardo Walles

Moreki: tApp

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

8,862

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #101449

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Debes Intervenir Poster ya Polokeho Sebakeng sa Mosebetsi

Debes Intervenir ke lets'olo la diphoustara tsa polokeho sebakeng sa mosebetsi, le entsoeng bakeng sa fektheri ea indasteri. Diphoustara tsena li bontša tšebediso e nepahetseng le e fosahetseng ea lisebelisoa le lisebelisoa tsa mosebetsi. Sesele ka seng se tsepamisitse maikutlo nakong e haufi pele ho kotsi e etsahala. Mokhoa oa comic o sebelisitsoe ho theha kamano e monate le e hlakileng le basebetsi. Sebapali se totobetsoeng se tsamaisa basebetsi molaetseng o mong le o mong. Mesebetsi ea bonono e tataisitsoe ka lisebelisoa tsa vector illustration ho boloka mola o tloaelehileng o sa khaotseng, ea ba ea rangoa 'mala le ho hlophisoa ka software ea ho fetola litšoantšo. Foustara e 'ngoe le e 'ngoe e hatisitsoe ho styrene 'me e lekana 900 ka 600 millimeters.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Debes Intervenir Poster ya Polokeho Sebakeng sa Mosebetsi ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Debes Intervenir Poster ya Polokeho Sebakeng sa Mosebetsi e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Debes Intervenir Poster ya Polokeho Sebakeng sa Mosebetsi e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Boholo le Phuthelo: Styrene 900 mm X 600 mm. Depth. 50
Lithegi: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Theknoloji ya Tlhahiso: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Phephetso ya Moralo: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Dipatlisiso: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Kgothaletso: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Nako ya Projeke: The project started in September 2016 and finished in November 2016 in CDMX.
Tsamaiso ya Mosebetsi: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Diphatente: None, everything was created form scratch.
Litho tsa Sehlopha: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Litlotla tsa Setshwantsho: None, everything was created form scratch.