SberBank Online Primary Function: Sesebelisoa sa Panka ya Selefouno ka SberBank Online Design Team

Moralo oa SberBank Online Primary Function: Sesebelisoa sa Panka ya Selefouno ka SberBank Online Design Team ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Theknoloji ya Mehala, Diaplikeishene le Softwere.

SileveraMohala· 2021

SberBank Online Primary Function: Sesebelisoa sa Panka ya Selefouno

ka SberBank Online Design Team

Moreki: Sberbank

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Mohala

33,881

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #101823

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le SberBank Online Primary Function: Sesebelisoa sa Panka ya Selefouno

Book Text: SberBank Online ke sesebelisoa sa panka ya selefouno se hlahisitsoeng bakeng sa panka e kholo ya Russia. Hoo e batlang e le lihlahisoa tsohle tsa panka tsa panka lia fumaneha inthaneteng ka sesebelisoa sena. Litshebeletso tsa setso tsa panka li kopantsoe le likarolo tsa mokhoa oa bophelo tse kang lipuisano, lipale le kataloko. Likarete tse mebala e mengata le litsetiki li ka ekeletsoa liphetisong tsa chelete ho li etsa hore li be motho ka nako e le nngoe. Ha phetisano e nka nako e telele, skrine se tsamayang se bontshoa sebakeng sa leqephe le se nang letho la ho laola. Skrine se ka sehloohong le sa kamohelo li iketsetsoa ho ea ka sebaka le nako ya letsatsi.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

SberBank Online Primary Function: Sesebelisoa sa Panka ya Selefouno ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. SberBank Online Primary Function: Sesebelisoa sa Panka ya Selefouno e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. SberBank Online Primary Function: Sesebelisoa sa Panka ya Selefouno ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Boholo le Phuthelo: Above iOS 10.0 / Above Android 10.0
Lithegi: Digital Banking, Personalization, Emotional Design, app.
Theknoloji ya Tlhahiso: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Phephetso ya Moralo: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Dipatlisiso: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Kgothaletso: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Nako ya Projeke: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Tsamaiso ya Mosebetsi: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.