Wolffstrunk Primary Function: Boitsebahatso ba Khampani by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
SileveraKerafikhe· 2021
Wolffstrunk Primary Function: Boitsebahatso ba Khampani
Client: Gerhard Wolff – Wolffstrunk
Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category
Verified Award Winner
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About Wolffstrunk Primary Function: Boitsebahatso ba Khampani
Wolffstrunk ke boitsebahatso ba khampani bo entsoeng bakeng sa mofuta oa schnapps ea litholoana le liqueurs tsa litholoana tse hlahisitsoeng setsing sa poraevete sa ho hlahisa joala. Ho fokotsoa ha litšoantšo le nepahalo li khetholla boitsebahatso ba pono. Setšoantšo se nolofalitsoeng sa phiri se sebetsa e le letšoao la moralo la sistimi ea moralo oa khampani, 'me sebōpeho se hlophisitsoeng sa lerotholi se ekelletsoa setšoantšong. Hlooho e tsamaeang e fa letšoao boitšoaro bo qabolang 'me e lumella litlhophiso tse phelang. Sistimi e kenyelletsa letšoao le kopantsoeng, litokomane tsa khoebo, li-label tsa botlolo, liposetara, liposkarete, buka ea mofuta le pontšo e khuts'oane ea websaeteng.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Wolffstrunk Primary Function: Boitsebahatso ba Khampani ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Wolffstrunk Primary Function: Boitsebahatso ba Khampani e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Wolffstrunk Primary Function: Boitsebahatso ba Khampani ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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