2030 Messaging Gift Mosebetsi wa Mantlha: Karete ya Mpho by Tist

2030 Messaging Gift Mosebetsi wa Mantlha: Karete ya Mpho by Tist is a highly esteemed winner of the very prestigious 2020 Moputso oa Tšepe oa A' Design Award in Moralo wa Dimpho Competition Category.

TšepeDimpho· 2020

2030 Messaging Gift Mosebetsi wa Mantlha: Karete ya Mpho

by Tist

Client: Tist

Moputso oa Tšepe oa A' Design Award Winner in Dimpho Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 2030 Messaging Gift Mosebetsi wa Mantlha: Karete ya Mpho

Sengoliloeng sa Buka: 2030 Messaging Gift ke letoto la likarete tsa mpho tse etselitsoeng bareki ba lilemong tsa bo-mashome a mabeli le bo-mashome a mararo. Likarete tsena li ka sebelisoa mabenkeleng ohle a khampani ya lefats'e ka bophara e sebetsanang le mokhoa oa bophelo. Karete e 'ngoe le e 'ngoe e na le molaetsa o mokgutsoanyane oa kh'utso, thoriso, matshediso kapa lithoholetso, o ngoloang ka mantsoe a tloaelehileng ho sehlopha sena sa lilemo. Ho hlahisitsoe mefuta e leshome, e 'ngoe le e 'ngoe e le milimithara tse 50 ka tse 90. Mebala le lisebelisoa tse fapaneng li beiloe ka maemo a fapaneng ho fana ka sebopeho sa boraro-dimentšenale holim'a karete. Likarete tsena li dumella batho ho romela molaetsa le ho o boloka e le oa bona.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

2030 Messaging Gift Mosebetsi wa Mantlha: Karete ya Mpho ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. 2030 Messaging Gift Mosebetsi wa Mantlha: Karete ya Mpho e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, 2030 Messaging Gift Mosebetsi wa Mantlha: Karete ya Mpho e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensions & Packaging: 50mm*90mm0.03mm / 10 types
Tags: Card, Message
Production Technology: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Design Challenge: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Research: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Project Duration: May ~ December, 2018, All brand stores of CJ Group in Korea
Operation Flow: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Team Members: TIST, Client : CJ