Huade Boits'oaro Ba Pono Ea Toropo by Fu Yong

Huade Boits'oaro Ba Pono Ea Toropo by Fu Yong is a highly esteemed winner of the very prestigious 2020 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2020

Huade Boits'oaro Ba Pono Ea Toropo

by Fu Yong

Client: Huade

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade Boits'oaro Ba Pono Ea Toropo

Huade e kile ea e-ba sebaka sa bohlokoa sa sesole bakeng sa ho sireletsa meeli e ka leboea ea China. Litsi tsa sesole tse lahliloeng li ka ntlafatsa boiphihlelo ba sesole le bohahlauli, mme tsa khanna nts'etsopele ea moruo oa litoropong. Moralo o bululetsoe ke konopo, ho khefutsa le ho qala matšoao ho konopo ho bolela hore o emisa mosebetsi o phathahaneng, ebe o qala leeto la Huade. Motsoako oa khefu le pontšo ea ho qala 'me pentagram ke Abb ea Senyesemane. HD ea Huade. Naleli e supa e nang le lintlha ke karolo ea folakha ea sesole le epaulet. Huade o tla lula a hopola le ho lefa makhooa a neng a sirelelitse naha nakong ea ntoa.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Huade Boits'oaro Ba Pono Ea Toropo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Huade Boits'oaro Ba Pono Ea Toropo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Huade Boits'oaro Ba Pono Ea Toropo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.