Fil Primary Function: Boitsebiso ba Letsoao la Khoebo by Young Huale

Fil Primary Function: Boitsebiso ba Letsoao la Khoebo by Young Huale is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2020

Fil Primary Function: Boitsebiso ba Letsoao la Khoebo

by Young Huale

Client: By-Enjoy

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Fil Primary Function: Boitsebiso ba Letsoao la Khoebo

FIL ke tsamaiso ea boitsebiso ba letsoao la khoebo e entsoeng bakeng sa lebenkele le rekisang lihlopha tsa baqapi le lintho tse ling tsa moralo. Lebitso FIL le bolela "mola" ka Sefora. Mola o tsoelang pele o feta bohareng ba litlhaku tse tharo, kahoo mohopolo o ka morao ho letsoao la khoebo o ba o tobileng ebile o bonahala. Mola o ka lelefatsoa kapa oa khutsufatsoa, e leng se lumellang hore letshwao le sebelisoe ka bolelele bo fapaneng le libakeng tse fapaneng ha bo ntse bo boloka setšoantšo se le seng se kopaneng. Boitsebiso bona bo sebelisoa liletseng tsa lebenkele, likarete tsa khoebo, ho pakisoa, lisebelisoa tsa ho ngola, litlhaku tsa mabitso, mekotla ea matsoho le lisebelisoa tsa pampiri.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Fil Primary Function: Boitsebiso ba Letsoao la Khoebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Fil Primary Function: Boitsebiso ba Letsoao la Khoebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Fil Primary Function: Boitsebiso ba Letsoao la Khoebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Dimensions & Packaging: Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
Tags: Brand/visual system/logo/clothing/fashion/store/modern/design
Production Technology: Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Design Challenge: The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Research: FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Inspiration: The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Project Duration: 2019.09
Operation Flow: The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Team Members: Designer:
Young Huale
Hong Jing
Zheng Rong
Image Credits: Photographer:Zou Xunkai