Pizzamax Boitsebiso ba Setšoantšo sa Khoebo by Salvita Bingelyte

Pizzamax Boitsebiso ba Setšoantšo sa Khoebo by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2020

Pizzamax Boitsebiso ba Setšoantšo sa Khoebo

by Salvita Bingelyte

Client: Salvita Design

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Pizzamax Boitsebiso ba Setšoantšo sa Khoebo

Pizzamax ke boitsebiso ba setšoantšo sa khoebo bakeng sa letoto le lenyenyane la mabenkele a pizza naheng ya Lithuania. Boitsebiso ba pele bo ne bo kopanya mefuta e mengata ya setaele sa litšoantšo mme bo fana ka kutlwisiso e fokolang ho bareki mabapi le brand. Moralo o mocha o sebedisa lets'oao le le bonolo le mebala ya bofubelu, botsho le bosweu, e leng mebala e amanang le pizza ya setso sa Mataliana. Mantswe a reng "pizza" le "max" a behilwe mahlakoreng a fapaneng a dikarete tsa khoebo le mabokoso a pizza. Litlhaku tse M le X di na le mafelo a kobehileng a bontshang batho ba bakang pizza ba tshamekang matsoho a otlolohileng. Boitsebiso bona bo sebediswa dikarateng tsa khoebo, mangolong a hlooho, mabokosong a pizza le diaparong.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Pizzamax Boitsebiso ba Setšoantšo sa Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Pizzamax Boitsebiso ba Setšoantšo sa Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Pizzamax Boitsebiso ba Setšoantšo sa Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens