Beauty United Space Moralo oa Ka Hare oa Salon by John Sun and Renee Zhu

Beauty United Space Moralo oa Ka Hare oa Salon by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 Moputso oa Khauta oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

KhautaKa Hare· 2020

Beauty United Space Moralo oa Ka Hare oa Salon

by John Sun and Renee Zhu

Client: DDDD Creative Company

Moputso oa Khauta oa A' Design Award Winner in Ka Hare Category

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Colors

The Design

About Beauty United Space Moralo oa Ka Hare oa Salon

Beauty United Space ke salon ea moriri le botle e fumanehang Wuhan, China. Ka hare ho eona e akaretsa hoo e ka bang limithara tse lekanang tse 220 'me e kopanya litšebeletso tsa ho kuta moriri, ho lokisa moriri le ho etsa botle sebakeng se le seng. Mebala e ka sehloohong ea boitsebiso ba lebitso la khoebo e arola libaka 'me e etsa phapang e matla ea mebala. Likarolo tse sa hlakang tsa bese li sebelisoa e le sehlooho sebakeng sohle. Lisebelisoa li kenyelletsa liphanele tsa terrazzo tse entsoeng esale pele, lithaele tsa samente, tšepe e sa ruteheng e kang seipone le e pholisitsoeng, hammoho le litulo tsa polasetiki tse bopiloeng. Libaka tsa ho sebelisana le lipontšo tsa lihlahisoa li thusa baeti ho utloisisa lebitso la khoebo.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Beauty United Space Moralo oa Ka Hare oa Salon ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Beauty United Space Moralo oa Ka Hare oa Salon e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Beauty United Space Moralo oa Ka Hare oa Salon e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Dimensions & Packaging: About 220 square meters.
Tags: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Production Technology: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Design Challenge: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Research: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Inspiration: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Project Duration: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Operation Flow: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Team Members: Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Image Credits: Photographer: Sensor Images