Statice Statice Brand Visual Identity Design by Jia Cheng is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2021

Statice Statice Brand Visual Identity Design

by Jia Cheng

Client: Statice GmbH

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Statice Statice Brand Visual Identity Design

Statice ke k'hamphani e thehiloeng Berlin e fanang ka tharollo ea ho se tsebahale ha data bakeng sa nts'etsopele ea mahlale a lumellanang le lekunutu. Morerong ona, moralo o matla le mebala e hlakileng li ile tsa fetisa mokhoa o tsotehang oa boitsebahatso ba pono. Phetoho ea lintlha tse peli tsa D (data ea pele ho data ea maiketsetso) e etsa lebitso la mofuta S, le lebisang ho likarolo tse sebetsang le tse ikhethang tsa pono. Mebala e khahlang mahlo e seng feela e tsoang ho statice(Sea lavender) hape ke 'mala o bonts'ang lebitso la mofuta ka kotloloho mme o etsa hore motho a tšepahale, hape o totobatsa setšoantšo sa mofuta.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Statice Statice Brand Visual Identity Design ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Statice Statice Brand Visual Identity Design e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Statice Statice Brand Visual Identity Design e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.