Twilight Mosebetsi wa Motheo: Moralo wa ka hare wa sebaka sa khoebo by Dot Dot Studio and Process Ltd.

Twilight Mosebetsi wa Motheo: Moralo wa ka hare wa sebaka sa khoebo by Dot Dot Studio and Process Ltd. is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2021

Twilight Mosebetsi wa Motheo: Moralo wa ka hare wa sebaka sa khoebo

by Dot Dot Studio and Process Ltd.

Client: Dot Dot Studio

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

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Colors

The Design

About Twilight Mosebetsi wa Motheo: Moralo wa ka hare wa sebaka sa khoebo

Mongolo wa Buka: Morero ona o sebedisa histori ya sebaka ho kenya baeti tabeng, cheseho, le metswalle e kang morao ho seno se seng le se seng, ho etsa hore dikarolo tsa yona le histori ya tsona e amang pelo di utlwahale ka hare ho sebaka seo. E entswe hore e amohele sehlopha se le seng feela ka nako e le nngwe, lebenkele lena le fana ka boiphihlelo bo ikgethang le bo haufi, moo baeti ba ka kgonang ho sebedisa maikutlo a bohlano ho utlwisisa ka botlalo bohlokwa ba sebopeho sa sehlahiswa. Ntle le ho hola kamano ya botho, boiphihlelo bona ka kakaretso bo kopanya kamano lipakeng tsa batho, tikoloho, le puisano e amanang lipakeng tsa dibaka tse fapaneng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Twilight Mosebetsi wa Motheo: Moralo wa ka hare wa sebaka sa khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Twilight Mosebetsi wa Motheo: Moralo wa ka hare wa sebaka sa khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Twilight Mosebetsi wa Motheo: Moralo wa ka hare wa sebaka sa khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project aims to create a spatial narration, through which customers have come to understand the story behind the beverage they drink as well as the provenance of ingredients. The store is designed to serve one group of clients at a time, encouraging them to appreciate the product with all the senses and feel its worth with the heart. The overall experience helps to facilitate not only interaction between people but also spiritual conversation between human among alternative spaces.
Dimensions & Packaging: 42 Meter Square
Tags: Interior, Design, Primona, Commercial, Healthy, Beverage
Production Technology: We use high reflectivity of metal and mirror to create a sensual world. It is multi-dimensional and pervasive. The main source of illumination feels as warm as the Sun and stars, mimicking the warmth that chicken essence brings to the body and soul. From afar, mountains glitter gold in the Sun. Sapphire blue velvet and marble floor are intersected by golden lines as if rays of light, guiding the eye to the brand’s logo. As the centerpiece of the store, the sapphire blue counter appears to float on the marble ground, adding a sense of distinctiveness to the product.
Design Challenge: It is a bold project, trying to make customers understand the history and culture behind the traditional brand over a 65ml cup of beverage. The space plays an important role. It flows and reflects like rays of golden light, recalling the nourishing nectar of chicken essence. We have created an astonishing space. It is warm and impressive like the product, converting those who have experienced it into endorsers.
Research: Through contemporary design, we attempt to evoke a sense of being surrounded by nature during the 30-minute beverage experience provided by the store. Customers’ attention is guided by the contrasting color palette that dominates the storefront into the center of the interior. Inside, large titanium lattices reflect the hubbub of city streets, and at the same time, invoke longing for nature in people’s mind. Desire, imagination and reality intertwine, creating a kaleidoscope of reflections and imagery.
Inspiration: The Goal: To create an overall experience with the product, where the space plays an important role.
The Method: Reflections on metal lattices create a sense of illusion where nature imagery and reality intertwine
The Impact: To create a leisure space and bring healthy concepts to the neighboring communities.
Project Duration: The Interior project started in March 2018 and finished in March 2019 in Taipei, Taiwan.
Operation Flow: In response to today's health-conscious society, the product aims to put emphasis on the trusting relationship between people. We believe that the simpler the product, the stronger the message behind it should be. Through a seemingly authentic cup of chicken essence, the brand attempts to inspire customers to experience the traditional culture and healthy philosophy, in the meantime, appreciate the natural and aesthetic environment.
Team Members: Director of Design: Min-Chin HSU
Designer: Hsiao-Chieh CHOU