Transformers the Skin Test House Mosebetsi wa Mantlha: Lebenkele la Nakwana by Hsuan-Hui Lee

Transformers the Skin Test House Mosebetsi wa Mantlha: Lebenkele la Nakwana by Hsuan-Hui Lee is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

TšepeKa Hare· 2021

Transformers the Skin Test House Mosebetsi wa Mantlha: Lebenkele la Nakwana

by Hsuan-Hui Lee

Client: Birkin Creative Integrated Marketing Service Limited

Moputso oa Tšepe oa A' Design Award Winner in Ka Hare Category

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Colors

The Design

About Transformers the Skin Test House Mosebetsi wa Mantlha: Lebenkele la Nakwana

Mongolo wa Buka: Transformers the Skin Test House ke lebenkele la nakwana le hlophisitsweng bakeng sa boitshepiso ba mokgabo (cosmetics). Lebenkele le hahilwe ka di-container tse nang le moaho wa tshepe, athe fatshe, marulelo le mabota di entswe ka dithepa tsa lehong le tse sireletsang tikoloho. Mabokose a mabone a LED le diponts-o tsa pontsho di bontsha dihlahiswa ka hare. Diyunithi tsena di ka hlangwa ka dihora tse leshome le metso e mmedi mme di ka kopanngwa ka dipalo tse fapaneng, mme ho ka eketswa serulelo bakeng sa boemo ba leholimo bo nang le pula. Dithepa tsohle di ka sebediswa hape, mme lebenkele le ne le hlangwa le le rholwa hoo e ka bang makgetlo a mashome a tsheletseng bakeng sa diketsahalo tsa pontsho dibakeng tsa setjhaba.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Transformers the Skin Test House Mosebetsi wa Mantlha: Lebenkele la Nakwana ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Transformers the Skin Test House Mosebetsi wa Mantlha: Lebenkele la Nakwana e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Transformers the Skin Test House Mosebetsi wa Mantlha: Lebenkele la Nakwana e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Dimensions & Packaging: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Tags: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Production Technology: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Design Challenge: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Research: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspiration: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Project Duration: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Operation Flow: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Team Members: Birkin Creative Integrated Marketing
Image Credits: Birkin Creative Integrated Marketing