SciFest Los Angeles Tsebiso ya Setshwantsho sa Mokete by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
TšepeKerafikhe· 2021
SciFest Los Angeles Tsebiso ya Setshwantsho sa Mokete
Client: Art Center College of Design
Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category
Verified Award Winner
Verify Award Status for #107529The Design
About SciFest Los Angeles Tsebiso ya Setshwantsho sa Mokete
SciFest Los Angeles ke sistimi ya tsebiso ya mokete e entsweng bakeng sa mokete wa difilimi wa matsatsi a robeli o iqapetsweng, o ineetseng ho difilimi tsa science fiction. Lenaneo lena le kgetha difilimi tsa khale tsa science fiction ho tloha ka 1970 ho fihlela ka 2017, le akaretsa mefuta e meng e kang ya ntwa, dipopae tse tsamayang (animation) le diphiri. Mofuta wa ditlhaku o na le bokgoni ba dimensione, o hlahisitsweng ke diketsahalo tsa dimensione tse nne, ke wona o sebediswang jwaloka puo ya sebopeho e ka sehloohong ho tsohle tse sebediswang. Diphoustara di sebetsa hammoho le theknoloji ya augmented reality, e nolofatsang hore babuni ba kgone ho hlahloba botebo ba tsona. Diinthefeise tsa app le webosaete di sebedisa dipopae tsa tharollo ya dimensione tse tharo tse tsamayang.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
SciFest Los Angeles Tsebiso ya Setshwantsho sa Mokete ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. SciFest Los Angeles Tsebiso ya Setshwantsho sa Mokete e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, SciFest Los Angeles Tsebiso ya Setshwantsho sa Mokete e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
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