Harlem Advocacy Sehlopha sa Diphoso by Jiaqi Song

Harlem Advocacy Sehlopha sa Diphoso by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2021

Harlem Advocacy Sehlopha sa Diphoso

by Jiaqi Song

Client: Bandujo Advertising Design

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Sehlopha sa Diphoso

Mongolo wa Buka: Harlem Advocacy ke sehlopha sa diphoso tsa papatso tse entsweng bakeng sa lenaneo la boitseko ba bophelo bo botle ba setjhaba le thehilweng Harlem, New York City. Diphoso tsena di kopanya letshwao la kgwebo le ditshwantsho tse hlophisitsweng, mme setshwantsho se seng le se seng se emela tshebeletso e le nngwe, jwalo ka tshehetso ya bongaka, ya setjhaba, ya thuto kapa ya mesebetsi. Phoso e le nngwe e kgolo e bontsha ditshwantsho tsohle mmoho. Bakeng sa kabo ya setjhaba, sehlopha sena se arolwa ka diphoso tse ikgethang, e nngwe le e nngwe e bontsha setshwantsho se le seng ka boholo bo boholo. Setaele sa pono se susumetswa ke bonono ba pop art, e le hore ditshebeletso di ka lemuwa kapele ke baahi ba lehae.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Harlem Advocacy Sehlopha sa Diphoso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Harlem Advocacy Sehlopha sa Diphoso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Harlem Advocacy Sehlopha sa Diphoso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.