3 Mobile Lifestyle Store Primary Function: Moralo oa ka hare oa Lebenkele la Thekiso by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.
SileveraKa Hare· 2021
3 Mobile Lifestyle Store Primary Function: Moralo oa ka hare oa Lebenkele la Thekiso
Client: IMO design
Moputso oa Silevera oa A' Design Award Winner in Ka Hare Category
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The Design
About 3 Mobile Lifestyle Store Primary Function: Moralo oa ka hare oa Lebenkele la Thekiso
Book Text: 3 Mobile Lifestyle Store ke moralo oa ka hare oa lebenkele bakeng sa mofuta oa marang-rang a mehala Hong Kong. Lebenkele le akaretsa limithara tse likwere tse 150. Mela e fetohang ea 'metso o motšo le o mosoeu e matha ho pholletsa le makhutlo ohle a sebaka. Mela e sephara e sekamang e etsa 'mele o otlolohileng oa khanya le mokhoa oa mokato. Liqetello tsa lehong li kenya maikutlo a tumellano le bonolo. Sebaka sa tšebeletso ea bareki se sebelisa likarohano tsa lesela le monyang lerata tse hlahisitsoeng ke litulo tsa sehlopha sa pele sefofaneng. Moaho o kwaletsoeng oa mosebetsi o nang le likarohano tsa khalase tse sebetsang o tšoara lithuto 'me o ka bulela sebaka sa thekiso bakeng sa liketsahalo.
The Recognition
About the Moputso oa Silevera oa A' Design Award
3 Mobile Lifestyle Store Primary Function: Moralo oa ka hare oa Lebenkele la Thekiso ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. 3 Mobile Lifestyle Store Primary Function: Moralo oa ka hare oa Lebenkele la Thekiso e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. 3 Mobile Lifestyle Store Primary Function: Moralo oa ka hare oa Lebenkele la Thekiso ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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