Kang Yoonsung Tlhamo ya Buka by Sunghoon Kim

Kang Yoonsung Tlhamo ya Buka by Sunghoon Kim is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Kgatiso le Media e Phatlaladitsweng Competition Category.

BoronseKgatiso· 2021

Kang Yoonsung Tlhamo ya Buka

by Sunghoon Kim

Client: Kang Yoonsung

Moputso oa Boronse oa A' Design Award Winner in Kgatiso Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kang Yoonsung Tlhamo ya Buka

Buka ena e hopola boitlosollo ba Kang Yoonsung, moqapi wa ditshwantsho le moprofesa wa yunibesithi. Ho tloha mehleng ya kgale, ho bile le moetlo naheng ya Korea wa ho etsa dikuku tsa raese tse mebala-bala dibakeng tse monate jwalo ka matsatsi a lekgolo, letsatsi la selemo sa pele, lenyalo, le letsatsi la dilemo tse mashome a tshelela. O ile a lakatsa hore boitlosollo e be letsatsi la moketeng, e seng letsatsi la matshwenyeho, kahoo mohopolo wa buka o ile wa ba dikuku tsa raese tse mebala-bala. Buka e ile ya bopwa ka mangollo a tswa ho bašomišani le baithuti ba mashome a tshelela ba tswang Korea, China le Japane, le mosebetsi wa tlhamo wa Kang Yoonsung. Buka e ile ya hlophiswa ka ho sebedisa pampiri e mebala ho bontsha dikuku tsa raese tse mebala-bala.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Kang Yoonsung Tlhamo ya Buka ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Kang Yoonsung Tlhamo ya Buka e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Kang Yoonsung Tlhamo ya Buka e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kang Yoonsung is a graphic designer and university professor representing South Korea. He retired as a professor in February 2020. We decided to make a book to celebrate Kang Yoonsung's retirement. Since ancient times, there has been a custom in Korea to make rainbow rice cakes and share them on a feast day. Koreans shared rice cakes on auspicious days such as 100 days, 1st birthday, marriages, and 60th birthdays. We hoped that retirement would be a feast day, not a sad day, so the concept of the book became rainbow rice cake. The book consists of letters from 60 colleagues and students from Korea, China and Japan and design work by Kang Yoonsung. The book means a comma for a new beginning, not the end of Kang's design journey.
Dimensions & Packaging: 170mm x 250mm x 55mm, 648page, Soft nude bookbinding, Hot foil stamping processing on cover, The corrugated cardboard is glued to the cover
Tags: graphic, graphic design, design, editorial, typography, book, book design, brand design, branding, poster, poster design
Production Technology: The page proceeded with offset printing. The binding was made with soft nude binding and then glued white corrugated cardboard to the first and last pages. Black Hot foil stamping processing on white corrugated cardboard, which is 2mm thick. Five colored papers of pink, light green, yellow, mint and purple were sequentially listed to form a book by mixing them with printed white paper.
Design Challenge: The biggest difficulty was the proper allocation of 60 letters, 200 works of images and 500 photographs. To realize the shape of rainbow rice cake, the four-sided color of the border of the book must look like a rainbow. Therefore, the distribution of letters, images, and photographs became an important challenge because the design had to be uniformly done with a certain amount of page allocation. Book spine had to be exposed to embody the shape of rainbow rice cake, and the choice of paper was too important for the color representation of the rainbow. The page tried a combination of white paper and colored paper, and the cover wanted to use white corrugated paper to form a rainbow rice cake. Through this type of rainbow rice cake, He wanted to make the retirement ceremony feel an exciting feast.
Research: He felt the need to look back on the life of a person who has lived 65 years through 60 letters and the life of a graphic designer through about 200 design works. The book consists of 12 chapters. Through 60 letters from Korean, Chinese, and Japanese colleagues and disciples and a book designed by designer Kang Yoonsung's poster design, book design, and brand design, we intend to introduce readers' life to Kang Yoonsung. Also, He wanted to make Korea feel the feast culture through the form of rainbow rice cake.
Inspiration: In Korea, the meaning of a rainbow is 'the door of water.' The shape of a round oval rainbow was regarded as a door that went up from the ground to the sky. As a result, rainbow was interpreted as an auspicious meaning, and since ancient times, it has been common practice in Korea to make and share rainbow rice cakes on a feast days. Inspired by this traditional element, He wanted to design a book in the form of rainbow rice cake so that He could share the joy like sharing rice cakes on an exciting feast day.
Project Duration: The project started in Seoul, Korea in September 2019, Beijing, China, and Tokyo, Japan, and was completed in Seoul in February 2020.
Operation Flow: Retirement in a person's life is experienced once. The feelings you feel about retirement will vary from person to person. But you never have to be sad just because you retire. Retirement is not the last in life, but a comma for the beginning of a new journey. The book consists of letters written to Kang Yoonsung by 60 people, including colleagues and students from Korea, China and Japan. Hopefully, readers will feel indirectly the life of Kang Yoonsung as a designer and individual preparing for a new journey through this book.
Team Members: Creative Director: Sunghoon Kim
Designer: Sunghoon Kim
Designer: Wook Kim
Designer: Min-hee Jeon
Image Credits: Sunghoon Kim