Hang Seng Bank Karolo ea Kahare ea Lekala la Banka by Marco Choi and Yan Yik Lun

Hang Seng Bank Karolo ea Kahare ea Lekala la Banka by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2021

Hang Seng Bank Karolo ea Kahare ea Lekala la Banka

by Marco Choi and Yan Yik Lun

Client: IMO design

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

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Colors

The Design

About Hang Seng Bank Karolo ea Kahare ea Lekala la Banka

Hang Seng Bank ke lekala la banka la moloko o mocha le fumanehang ka kahare Hong Kong. Lekala lena le akaretsa libaka tse 152 tsa square metres le na le tlhophiso e bulehileng le e amohelang, e nang le khanya e phutholohileng le likarolo tse futhumetseng tsa patsi. Litšebeletso tsa dijithale li kopantsoe le kahare ho akarelletsa le tikiti ya elektroniki, bara ya litšebeletso tsa dijithale le counter ya boitšebeletso. Bareki ba ka fumana tiketi ya elektroniki bakeng sa litšebeletso tsa counter ka sesebelisoa sa mobile banking pele ba fihla. Moralo ona o lakatsa ho fokotsa nako ya ho leta ka har’a lekala le ho etsa hore ts’ebetso ya banka e be sebele le ho ba le tšebelisano.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Hang Seng Bank Karolo ea Kahare ea Lekala la Banka ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Hang Seng Bank Karolo ea Kahare ea Lekala la Banka e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Hang Seng Bank Karolo ea Kahare ea Lekala la Banka e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab