Moralo oa Branding Accademia of Perugia Sistimi Ea Brand Le Letšolo ka Paul Robb ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2021

Branding Accademia of Perugia Sistimi Ea Brand Le Letšolo

ka Paul Robb

Moreki: Accademia Di Belle Art Perugia

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

42,306

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #108380

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Branding Accademia of Perugia Sistimi Ea Brand Le Letšolo

The Accademia ea Perugia, e ne e hloka boitsebiso bo bocha bo bonahalang ho bonahatsa takatso ea setsi ea ho tsamaea ka potlako nakong e tlang. S&P e sebelitse le basebetsi le baithuti ba ABA ho kenyelletsa mafapha le likarolo tse fapaneng tsa Akademi. Baqapi' Phephetso e ne e le ho theha boitsebiso bo kopaneng ba mofuta oa kinetic le meralo eo hape e faneng ka boinotši lithutong tse le 'ngoe. Ba thehile sistimi e mahlahahlaha, e matla, le e nepahetseng ea boitsebahatso e sebetsang ho pholletsa le bonono bo fapaneng ho qoba clichés le likopano tse tloaelehileng.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Branding Accademia of Perugia Sistimi Ea Brand Le Letšolo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Branding Accademia of Perugia Sistimi Ea Brand Le Letšolo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Branding Accademia of Perugia Sistimi Ea Brand Le Letšolo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Boholo le Phuthelo: Online and outdoor campaign
Lithegi: Type, Campaign, Art school
Theknoloji ya Tlhahiso: The material was both digital and print
Phephetso ya Moralo: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Dipatlisiso: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Kgothaletso: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Nako ya Projeke: June-October, Perugia Italy
Tsamaiso ya Mosebetsi: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Litho tsa Sehlopha: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Litlotla tsa Setshwantsho: Paul Robb