Tongrentang Zhima Health Moralo oa Ka Hare oa Lebenkele la Thekiso by Yong Wong

Tongrentang Zhima Health Moralo oa Ka Hare oa Lebenkele la Thekiso by Yong Wong is a highly esteemed winner of the very prestigious 2021 Moputso oa Khauta oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

KhautaKa Hare· 2021

Tongrentang Zhima Health Moralo oa Ka Hare oa Lebenkele la Thekiso

by Yong Wong

Client: Beijing Tongrentang Health

Moputso oa Khauta oa A' Design Award Winner in Ka Hare Category

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Colors

The Design

About Tongrentang Zhima Health Moralo oa Ka Hare oa Lebenkele la Thekiso

Tongrentang Zhima Health ke lebenkele la boiphihlelo le fumanehang Beijing. Lebenkele lena le akaretsa limithara tse likhutlo-nne tse 5000 mekatong e meraro. Litlatsetso tsa lijo, lijo tse matlafatsang le lihlahisoa tsa tlhokomelo ea bophelo bo botle tse kenyelletsang theknoloji ea bophelo bo botle li fanoa sebakeng se le seng. Libaka tse kholo tsa lisebelisoa tse fapaneng, tse kang lehong le tiileng le boronse, li sebelisitsoe ka hare. Ho tloha mokatong o ka tlase ho ea holimo, ho hlahisoa lihlooho tse 'ne, e leng lipatlisiso, lijo, ho fola le pheko. Lebenkele lena le boetse le sebetsa e le sebaka se phutholohileng sa boitloaetso ba sechaba bakeng sa bareki.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Tongrentang Zhima Health Moralo oa Ka Hare oa Lebenkele la Thekiso ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Tongrentang Zhima Health Moralo oa Ka Hare oa Lebenkele la Thekiso e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Tongrentang Zhima Health Moralo oa Ka Hare oa Lebenkele la Thekiso e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design