LiNing 8th Gen Lebenkele le Ka Sehloohong by Yingtao Xu

LiNing 8th Gen Lebenkele le Ka Sehloohong by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

SileveraKa Hare· 2021

LiNing 8th Gen Lebenkele le Ka Sehloohong

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

Moputso oa Silevera oa A' Design Award Winner in Ka Hare Category

16,484

Verified Award Winner

Verify Award Status for #109123

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About LiNing 8th Gen Lebenkele le Ka Sehloohong

LiNing 8th Gen ke lebenkele le ka sehloohong la letšoao la dipapadi, le akaretsang limithara tse likwere tse 2049. Moralo o nka mohlala ho litsela tsa mabelo le libaka tsa basketball. Monyako o bontša lihlahisoa tsa mabelo tlas'a mabanta a khanya a fetohang mebala a khanyang ka morethetho. Skrine sa LED bohareng se hopotsa liskrine tse ka holim'a libaka tsa basketball 'me se etsa foreime ea pontšo ea basketball. Bokantle ba ka hare bo sebelisa samente e bonolo, ha lishelefo li entsoe ka tšepe le tšepe e sa hloekang e nang le kutu ea carbon fiber. Lishelefo li ka arohanngoa 'me tsa sebelisoa hape ho fokotsa litšila. Thepa e arotsoe libakeng tse hlakileng tse nang le lihlooho.

The Recognition

About the Moputso oa Silevera oa A' Design Award

LiNing 8th Gen Lebenkele le Ka Sehloohong ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. LiNing 8th Gen Lebenkele le Ka Sehloohong e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. LiNing 8th Gen Lebenkele le Ka Sehloohong ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.