X-Hale Mosebetsi oa Mantlha: Moralo oa Lets'olo by Yiwen Tu

X-Hale Mosebetsi oa Mantlha: Moralo oa Lets'olo by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2021

X-Hale Mosebetsi oa Mantlha: Moralo oa Lets'olo

by Yiwen Tu

Client: The International Society for Performing and Visual Arts

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About X-Hale Mosebetsi oa Mantlha: Moralo oa Lets'olo

Mongolo oa Buka: X-Hale ke moralo oa lets'olo o entsoeng bakeng sa pontšo ea bonono ea maiketsetso (virtual). Lets'olo lena le kenyelletsa letshwao (logo), liphoustara, folakha, terelara le lintho tsa litšoantšo bakeng sa ho phatlalatsa ka nako ea sebele (live streaming). Ntho ea mantlha ea pono ke sebopeho sa mongolo sa 2.5D. Mebala e benyang (iridescent) e sebelisoa ho bontša bofokolo, phallo le sephiri. Lintho tse ngata, tse kang liphoustara tse sekwere le likarete tsa lipolelo, li tsamaisoa ka mokgwa o pola-polang oa ho phefumoloha o khutsitseng. Lisebelisoa li lokiselitsoe websaete le mecha ea kgokahano ea sechaba ka mefuta e mengata. Lets'olo lena le tšehetsa lipuisano tsa inthaneteng lipakeng tsa baetsi ba bonono le bamameli nakong ea kokoana-hloko ea lefatše.

The Recognition

About the Moputso oa Boronse oa A' Design Award

X-Hale Mosebetsi oa Mantlha: Moralo oa Lets'olo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. X-Hale Mosebetsi oa Mantlha: Moralo oa Lets'olo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. X-Hale Mosebetsi oa Mantlha: Moralo oa Lets'olo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimensions & Packaging: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Tags: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Production Technology: 2.5D typography, Iridescent, photoshop, c4d
Design Challenge: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Research: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspiration: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Project Duration: This is an ongoing project starting in July 2020 in New York and Beijing
Operation Flow: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Team Members: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Image Credits: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu