Yoonly Boitsebiso ba Ponahalo by Fanny De Bray

Yoonly Boitsebiso ba Ponahalo by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2021

Yoonly Boitsebiso ba Ponahalo

by Fanny De Bray

Client: Made for you

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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Colors

The Design

About Yoonly Boitsebiso ba Ponahalo

Yoonly ke boitsebiso ba ponahalo bo entsoeng bakeng sa letshwao la maeto le fanang ka boiphihlelo ho bafofisi ba banyenyane. Tlhaku ya Y e kopantswe le pine ya 'mapa, e theha konopo ya ho bulwa le ho tswala e tshehetsang molaetsa wa motheo, o re, kganya bophelo. Litlhaku tse peli tsa O di hlophisitswe jwaloka letshwao la ho hloka bofelo, le bontshang mehopolo e phelang bophelo bohle. Tlase ya tlhaku ye nngwe le ye nngwe e sekamela ka ho le letona, e fa letshwao le tadimo e phelang le e nang le mofuta o ikgethang. Mmala o motala wa 'sata' o hopotsa lewatle le lehodimo, ha mmala o mosehla o hopotsa mofuthu wa botho le letsatsi. Boitsebiso bona bo lokiselitswe mekgwa yohle e mmedi, ya dijithale le e hatisitsweng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Yoonly Boitsebiso ba Ponahalo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Yoonly Boitsebiso ba Ponahalo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Yoonly Boitsebiso ba Ponahalo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology: Logo
Business card
Letterhead paper
Envelope
Design Challenge: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Image Credits: Copyright Made for you