Jiangmen Culture and Tourism Mohlala le Boitsebiso ba Khoebo by EUCA Culture and Communications Co. Ltd. is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
BoronseKerafikhe· 2021
Jiangmen Culture and Tourism Mohlala le Boitsebiso ba Khoebo
by EUCA Culture and Communications Co. Ltd.
Client: Jiangmen culture, tourism, radio, television and Sports Bureau
Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category
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- Verified Award Winner
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The Design
About Jiangmen Culture and Tourism Mohlala le Boitsebiso ba Khoebo
Mongolo wa Buka: Jiangmen Culture and Tourism ke mohlala le boitsebiso ba khoebo bo entsoeng bakeng sa lefapha la setso le bohahlaudi ba Jiangmen, e leng toropo e Profinseng ea Guangdong, ka boroa ba China. Mohlala ona o bululetsoe ke tlhaku ea setso ea Sechaena ea Men, e bolelang seaba, hape le ke sebopeho sa seaba sa sehopotso. Likarolo tse nkuoeng setshoantshong sa toropo, meaho, lefa la setso, tikoloho le limela tsa Jiangmen li kopantsoe ka har'a sebopeho sa seaba. Mmala oa kgauta o fifetseng o bontsha toropo e ruileng empa e ikokobelitseng. Tataiso ea boitsebiso ba khoebo e ile ea qapuoa ho tshehetsa tshebediso e tsitsitseng.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Jiangmen Culture and Tourism Mohlala le Boitsebiso ba Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Jiangmen Culture and Tourism Mohlala le Boitsebiso ba Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Jiangmen Culture and Tourism Mohlala le Boitsebiso ba Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile. - Tags
- Branding, City, Culture and tourism, Logo design, Visual system
- Design Challenge
- Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
- Research
- This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
- Inspiration
- Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
- Project Duration
- June 2019 – April 2020, Shanghai, China
- Operation Flow
- To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
- Team Members
- Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
- Image Credits
- Ellain Li, Grace Xu， Di Tang
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