Money Talks Letoto la Ditshwantsho by Chia-Liang Lin

Money Talks Letoto la Ditshwantsho by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2021

Money Talks Letoto la Ditshwantsho

by Chia-Liang Lin

Client: Huzhou University

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Money Talks Letoto la Ditshwantsho

Money Talks ke letoto la ditshwantsho le buang ka bobolu ka hare ho bo-ralipolotiki le baokamedi ba mmuso. Letoto lena le bontsha meya e makgolokgolo e emelang megabaru e patiloeng, melao e sa buuoeng, le ho phehella tumo le maruo. Ditshwantsho tse lefifi le tse tshabehang di beiloe kgahlanong le setshwantsho se setle sa phatlalatsa sa baokamedi. Setshwantsho se seng le se seng se lekana 297 ka 420 millimeter mme se hlahisitswe ka Adobe Photoshop le Illustrator. Ditshwantsho tsena di kopa mmuso o tshepahalang, boitelo, le toka, mme di fana ka boiphihlelo ba bonono ho ba di shebang.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Money Talks Letoto la Ditshwantsho ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Money Talks Letoto la Ditshwantsho e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Money Talks Letoto la Ditshwantsho e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The officialdom is a pool of deep water, dirty, chaotic and muddy, just like hundreds of ghosts that haunt at night. They are being an official, not seeking benefits for the people, but pursuing fame and fortune. This is a bad social atmosphere. There are unspoken rules everywhere. The ugly state of pursuit of these rights is the source of depraved social psychology. Therefore, the design team think that it is the best to use hundreds of ghosts to embody these twisted and terrifying situation.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Money Talks, Anti-Corruption, With the people in my heart
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Money Talks is a condemnation of modern officialdom and social corruption. The series of works are hideous, showing the darkness behind the positive image of officialdom via images of hundreds of ghosts. The design team wanted to tell the officials that they should make every effort to govern, act honestly, be diligent for the people, and uphold justice. The design team hope that people get spiritual encouragement, ideological enlightenment and even spurs on words and deeds while providing people with artistic enjoyment, . This is the desire for honest and justice for modern officialdom in this series.
Inspiration: The design concept of Money Talks is derived from some things that people have experienced and seen before and more and more movies and TV series adapted from real events. Based on these and collected data, the design team sort out the general direction through investigation and propose myself. Finally, after discussing and revising with team members, formally confirm the visual sense of officialdom. The Money Talks is just like the name, it is to surface the ugliness and darkness in the officialdom.
Project Duration: This project was created and completed between January and June 2020 in Ningbo, China.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Team Members: CHIA-LIANG LIN
CHENG-YI YANG
TUBINJIAN SHEN
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHENG-YI YANG
Designer: TUBINJIAN SHEN
Illustrator: TUBINJIAN SHEN