Lost Species Litshwantsho tsa Thuto by Lara Wilkin

Lost Species Litshwantsho tsa Thuto by Lara Wilkin is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2021

Lost Species Litshwantsho tsa Thuto

by Lara Wilkin

Client: Lara Wilkin

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Lost Species Litshwantsho tsa Thuto

Litshwantsho tse tharo tsa boitsebiso li sebetsa e le motheo wa ho hlahisa sehlooho sa Phello ya Lazarus. Li kenyelletsa "Litimo tse Kgolo tse Tsheletseng tsa Bophelo", "Ho Shebella Lefu la Mefuta ya Bophelo", hammoho le setshwantsho sa boitsebiso sa "Limela tsa Ferene tsa Lehae le Limela tse Thunyang" (tse itshetlehileng ho Rote Liste, 2018). Phello ya Lazarus e itshetlehile sehloohong sa Phello ya Lazarus, jwalokaha e qapilwe ke setsebi sa dibopeho tsa kgale David Jablonski. Sena se amana le ho fumanwa hape ka phoso (ka kotsi, ka leeto la lefapha kapa ka merero ya ho fallisa) ha mofuta wa bophelo o neng o lahlehile pele kapa o nkuwang o timetse.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Lost Species Litshwantsho tsa Thuto ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Lost Species Litshwantsho tsa Thuto e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Lost Species Litshwantsho tsa Thuto ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The three information graphics serve as a basis
to introduce the topic of the Lazarus-Effect. They include The Six Major Mass Extinctions, Death Watch of the Species, as well as an information graphic of the local Fern Plants and Flowering Plants (based on the Rote Liste, 2018).
Dimensions & Packaging: Original Sizes

Farn- und Blütenpflanzen (Ferns and Flowering Plants) 16045 / 32000,
Die 6 großen Massenaussterben (The 6 Major Mass Extinctions) 32000 / 10733, Todesuhr der Arten (Death Clock of Species) 12669 / 12319
Tags: Lazarus Effect, Infographics, Natural sciences, mass extinction, extinction, animal welfare
Production Technology: First a drawn layout, than Adobe Illustrator (only used trackpad)
Design Challenge: The hardest part was it to visually compress the complex topic informations of extinction from the anthropological, biological and paleontological side into an understandable graphic. The infographics are a part of the Lazarus Effect-Campaign, special attention is paid to the complementary interaction.
The subject deals with the death and (mass) extinction. The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Research: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums.
The design is rich in detail. They are drawn as vector graphics in black and white and thus fits in well with most of the musee's scenographic installations.

The graphics are structured in such a way that the viewer can discover more and more. All thre infographics are in a large-format and understandable for everyone. The Topics are compressed and build on on each other.
Inspiration: To educate about the extinction history and to promote the idea of sustainability among the general public, with emphases that extinction can be reversed, and to raise awareness of positive and negative human in uences on Nature. They are a part of the LazarusEffect campaign.
Project Duration: The project startet in may 2020
Operation Flow: The information graphics have been developed to accompany and introduce the Lazarus Effect campaign.
Team Members: Lara Wilkin
Image Credits: Photos:

Zoologisches Forschungsmuseum Alexander Koenig
Adenauerallee 160
53113 Bonn
Germany
Tel: +49 228 9122-0
Fax: +49 228 9122-212

Museum für Naturkunde - Berlin
Invalidenstr. 43
10115 Berlin
Germany
Tel: +49 030 889140 - 8591
Fax: + 49 030 889140 - 8814

Naturhistorisches Museum Wien
Maria-Theresien-Platz
1010 Wien
Tel.: + 43 1 52177-0
Fax: + 43 1 52177-578