Lazarus Effekt Mosebetsi wa Mantlha: Ditshwantsho tsa Lets'olo by Lara Wilkin

Lazarus Effekt Mosebetsi wa Mantlha: Ditshwantsho tsa Lets'olo by Lara Wilkin is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2021

Lazarus Effekt Mosebetsi wa Mantlha: Ditshwantsho tsa Lets'olo

by Lara Wilkin

Client: Lara Wilkin

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Lazarus Effekt Mosebetsi wa Mantlha: Ditshwantsho tsa Lets'olo

Mongolo wa Buka: Lazarus Effekt ke sehlopha sa ditshwantsho tsa lets'olo tse entsweng bakeng sa lets'olo la tlhokomediso la mecha e fapaneng ka boitsebiso ba Lazarus. Boitsebiso ba Lazarus, e leng lentswe le entsweng ke setsebi sa dintho tsa kgale (paleontologist) David Jablonski, se hlalosa ho fumanwa hape ha sebopeho sa bophelo se neng se nkuwa e le se lahlehileng kapa se felileng. Ditshwantsho tsena di bontsha limela le diphoofolo tse fumanweng hape. Setshwantsho se seng le se seng se tataisitswe e le setshwantsho sa vector se matsho le se tshweu mme se tletse dintlha, e le hore babuni ba ka sibolla ho eketsehileng ha ba shebile ka nako e telele. Diprinthe tse kgolo di sebetsa e le senotlolo sa pono se hokahanyang diphoustara, difliya, difoleke le digrafiki tsa tlhaiso-leseding.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Lazarus Effekt Mosebetsi wa Mantlha: Ditshwantsho tsa Lets'olo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Lazarus Effekt Mosebetsi wa Mantlha: Ditshwantsho tsa Lets'olo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Lazarus Effekt Mosebetsi wa Mantlha: Ditshwantsho tsa Lets'olo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Dimensions & Packaging: main illustration 32000 mm / 23428 mm
Tags: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Production Technology: Drawn layout and adobe illustrator vectors
Design Challenge: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Research: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspiration: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Project Duration: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Operation Flow: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Team Members: Lara Wilkin
Image Credits: Lara Wilkin