Who's That Eating Buka ya Ditshwantsho tsa Pop-Up by Keitaro Sugihara

Who's That Eating Buka ya Ditshwantsho tsa Pop-Up by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 Moputso oa Khauta oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

KhautaKerafikhe· 2021

Who's That Eating Buka ya Ditshwantsho tsa Pop-Up

by Keitaro Sugihara

Client: Keitaro Sugihara

Moputso oa Khauta oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Who's That Eating Buka ya Ditshwantsho tsa Pop-Up

Buka ena e sebetsanang ya pop-up e latela diphoofolo tse supileng di natefelwa ke dijo tsa tsona tse di ratang, e nngwe le e nngwe e na le mophetho wa pop-up wa 3D o bontshang mokgwa wa tsona o ikgethang wa ho ja. Mophetho o mong le o mong wa pop-up o ile wa hlophiswa ka leqephe le le leng le sekotsweng, le leqephe la bobedi la morao le senolang ka hare ho molomo o mong le o mong le ho eketsa tiiso ya sebopego. Moralo ona o bonolo, ha o kopangwa le ditshwantsho tsa collage tsa pampiri, o tlisetsa bophelo ho phoofolo ka nngwe. Mongolo o kenyelletsa medumo ya ho ja ka onomatopoeia ya Sejapane, o kgothaletsa mmadi ho bula le ho kwala maqephe ha diphoofolo di ntse di hlaora.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Who's That Eating Buka ya Ditshwantsho tsa Pop-Up ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Who's That Eating Buka ya Ditshwantsho tsa Pop-Up e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Who's That Eating Buka ya Ditshwantsho tsa Pop-Up e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.