New HQ New Rules Primary Function: Sistimi ea Matšoao a Bontšang Litataiso by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
SileveraKerafikhe· 2021
New HQ New Rules Primary Function: Sistimi ea Matšoao a Bontšang Litataiso
Client: Magyar Telekom
Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category
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About New HQ New Rules Primary Function: Sistimi ea Matšoao a Bontšang Litataiso
Book Text: New HQ New Rules ke sistimi ea matšoao a bontšang litataiso e entsoeng bakeng sa ofisi e kholo e ncha ea Magyar Telekom. Matšoao ana a hlahisa sehlopha sa melao mabapi le boitšoaro ka ofising. Moralo o hloekile empa o le monate, kahoo melao e utloahala e memela ho e-na le ho laela. Litšoantšo li bontša maemo a letsatsi le letsatsi a ofising ka metlae le ka tsela e amanang le batho. Setaele sa analog se fapane le boholo le sebopeho sa kajeno sa mohaho. Sepheo ke ho theha maikutlo a hang-hang le ho khothaletsa batho ho latela melao ka pososelo.
The Recognition
About the Moputso oa Silevera oa A' Design Award
New HQ New Rules Primary Function: Sistimi ea Matšoao a Bontšang Litataiso ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. New HQ New Rules Primary Function: Sistimi ea Matšoao a Bontšang Litataiso e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. New HQ New Rules Primary Function: Sistimi ea Matšoao a Bontšang Litataiso ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Project Duration
- Permanent
- Team Members
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
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