Low Classic Mosebetsi oa Sehlooho: Boitsebiso ba Setšoantšo sa Khoebo by Yaman Hu

Low Classic Mosebetsi oa Sehlooho: Boitsebiso ba Setšoantšo sa Khoebo by Yaman Hu is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2021

Low Classic Mosebetsi oa Sehlooho: Boitsebiso ba Setšoantšo sa Khoebo

by Yaman Hu

Client: Low Classic

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Low Classic Mosebetsi oa Sehlooho: Boitsebiso ba Setšoantšo sa Khoebo

Taba ea Buka: Low Classic ke boitsebiso ba setšoantšo sa khoebo bo entsoeng bakeng sa lebeleng le ikemetseng la mokhoa oa liaparo. Boitsebiso bona bo bululetsoe ke limakasine tsa mekhoa ea liaparo tsa lilemo tsa bo-1980. Ho sebelisitsoe mebala e fokolang le popo e phatlalatsang grid. Mongolo o feteletsoe 'me o kopantsoe le maqhubu a bohale, mme o etsa puo ea sebele ea pono ea lebele lena. Lisebelisoa tse hatisitsoeng le tsa dijithale li kenyelelitsoe, tse kang li-poster, litšoantšo tsa mecha ea litaba tsa sechaba, li-imeile le li-banner tsa webo. Lisebelisoa tse hatisitsoeng li hlahisitsoe ka pampiri e ntlafalitsoeng ntle le mebala e silafatsang tikoloho. Sepheo ke ho fa ponahalo ea khale sebopeho se ntlafalitsoeng sa dijithale.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Low Classic Mosebetsi oa Sehlooho: Boitsebiso ba Setšoantšo sa Khoebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Low Classic Mosebetsi oa Sehlooho: Boitsebiso ba Setšoantšo sa Khoebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Low Classic Mosebetsi oa Sehlooho: Boitsebiso ba Setšoantšo sa Khoebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Dimensions & Packaging: 1920px*1280px
Tags: Identity, digital design, fashion, typography
Production Technology: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Design Challenge: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Research: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspiration: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Project Duration: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Operation Flow: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Team Members: Creative Director: Yaman Hu
Designer: Yaman Hu