Wenzhong Liquor Setsi sa Boiphihlelo by Liuqiang Feng Zhibo Gong

Wenzhong Liquor Setsi sa Boiphihlelo by Liuqiang Feng Zhibo Gong is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2021

Wenzhong Liquor Setsi sa Boiphihlelo

by Liuqiang Feng Zhibo Gong

Client: Hope Interior Design

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wenzhong Liquor Setsi sa Boiphihlelo

Wenzhong Liquor ke setsi sa boiphihlelo se hahiloeng ka har'a ntlo ea mosebetsi ea distillery e Zunyi. Tsela ea likhoto e hokahanya tsela ea baeti le e hokahanya holo ea bochaba ba ho etsa joala, holo ea moetlo oa k'hamphani, tsela ea polokelo ea veine, bar e bohareng le sebaka sa tekano. Mmala o mofubelu oa lejoe la Danxia la sebaka seo le oa sorghum, lehlaka la ho etsa joala, ke oona o tataisang khetho ea 'mala. Cement, tšepe le mobu o hatelelitsoeng oa sejoale-joale li theha maemo a ka hare, le hona lintho tsena li hana mollo. Foreime ea pele ea fektheri e tlase, kahoo bochabela ba bobeli bo entsoe sebakeng sa bohareng ho fumana bophahamo le boteng ba sebaka.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Wenzhong Liquor Setsi sa Boiphihlelo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Wenzhong Liquor Setsi sa Boiphihlelo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Wenzhong Liquor Setsi sa Boiphihlelo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry.
Dimensions & Packaging: The interior of the building is a standard production workshop with a span of 78 meters and a width of 28 meters, which is a frame structure. The entrance hall is compressed into a relatively enclosed space with small and micro permeability. It is divided into exhibition area and storage room.
Tags: Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense
Production Technology: In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture.
Design Challenge: Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style.
Research: The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience.
Inspiration: Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits.
Project Duration: The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi.
Operation Flow: The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area.
Patents: Copyrights belong to Hope Interior Design, 2020.
Team Members: Liuqiang Feng
Zhibo Gong
Dan Li
Image Credits: Image #1: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #2: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #3: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #4: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #5: Photographer Old Blue, Wenzhong Liquor, 2020.