Pupstar Primary Function: Boitsebiso ba Letšoao by Haolai Francis Zhou

Pupstar Primary Function: Boitsebiso ba Letšoao by Haolai Francis Zhou is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2021

Pupstar Primary Function: Boitsebiso ba Letšoao

by Haolai Francis Zhou

Client: H. Design Studio

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

40,031

Verified Award Winner

Verify Award Status for #114266

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pupstar Primary Function: Boitsebiso ba Letšoao

Book Text: Pupstar ke boitsebiso ba letšoao bo entsoeng bakeng sa khamphani ea theknoloji ea ho fumana sebaka le sesebelisoa sa eona sa GPS sa ho latela liphoofolo tse ruuoang. Letšoao lena le kopanya libopeho tse bonolo tse hlwahlwa tse ntšitsoeng ho leoto la phoofolo, sefahleho sa ntja, phine ea 'mapa le motsu oa ho tsamaisa. Letšoao lena le hokahanya liphoofolo tse ruuoang le ho fumana sebaka ka letšoao le le leng le tsebahalang. Mebala e mecha le e khanyang e fana ka moelelo o mookho le o nang le matla ho boitsebiso bona. Likarete tsa khoebo, li-flyer le lisebelisoa tse ling tsa ho ngola li hatisoa pampiring e sa khanyeng e nang le sebopeho se boreleli e sa entsoeng hape. Tsamaiso ea pono e sebelisoa ka mokhoa o tšoanang literoneng tsohle tsa dijithale, ka sepheo sa ho thusa beng ho qoba ho lahleheloa ke liphoofolo tsa bona.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Pupstar Primary Function: Boitsebiso ba Letšoao ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Pupstar Primary Function: Boitsebiso ba Letšoao e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Pupstar Primary Function: Boitsebiso ba Letšoao ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
Dimensions & Packaging: The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper.
Tags: Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
Production Technology: Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
Design Challenge: For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
Research: The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
Inspiration: Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
Project Duration: The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
Operation Flow: The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
Team Members: Brand Design: Haolai Francis Zhou