Times Pavilion Primary Function: Holo ea Pontšo by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Primary Function: Holo ea Pontšo by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

SileveraKa Hare· 2021

Times Pavilion Primary Function: Holo ea Pontšo

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

Moputso oa Silevera oa A' Design Award Winner in Ka Hare Category

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The Design

About Times Pavilion Primary Function: Holo ea Pontšo

Times Pavilion ke sebaka sa pontšo se entsoeng bakeng sa khampani ea thepa ea China. Holo ena e furalla mekhoa e sa tsukutlehang ea kahiso ea ka hare. Lerako le tsamaeang, le entsoeng ka lisekrini tse kholo tsa pontšo tsa LED, le ka mena le ho behoa hape ho latela tsela. Kopano ea tsela, mochine le lenaneo e sisinya lerako ho ea pele le morao ho fetola sebaka. Lisekrini li hlahisa histori ea nts'etsopele ea khampani 'me li ka nchafatsoa ka nako ea sebele, e leng ho fokotsang ho senyeha ha thepa ea lipontšo tse hatisitsoeng. Tokisetso e latela motsamao oa motho ho theha tsela e tsoelang pele e bonahatsang pono kaofela.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Times Pavilion Primary Function: Holo ea Pontšo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Times Pavilion Primary Function: Holo ea Pontšo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Times Pavilion Primary Function: Holo ea Pontšo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging: In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags: People, Brand, Exhibition, Space, Culture
Production Technology: The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge: The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research: Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration: Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration: The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow: Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members: Teng Gu, Rui Hua Chen
Image Credits: Teng Gu