RYC Brand Identity Mosebetsi wa Mantlha: Boitsebiso ba Setshwantso sa Khoebo by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2021

RYC Brand Identity Mosebetsi wa Mantlha: Boitsebiso ba Setshwantso sa Khoebo

by Fengnan Lin

Client: Ryc

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Fumana Hona Jwale Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Mosebetsi wa Mantlha: Boitsebiso ba Setshwantso sa Khoebo

Mongolo wa Buka: RYC Brand Identity ke boitsebiso ba setshwantso ba khoebo bo entsweng bakeng sa k'hamphani ya e-commerce e fumanehang Guangzhou, Chaena. Lets'oao le entswe ka matshwao a mararo a puo: matshwao a ho hlolla bakeng sa botsebi, khomo bakeng sa tiisetso, le ntlha e felletseng bakeng sa phethiso le qalo e ncha. Tlhaku R le sebopeho sa kariki ya mabenkeleng di kopantswe le matshwao ana a puo ho bontsha indasteri ena. Matshwao a puo a sebediswa jwalo ka puo e arolelanwang dinaheng tsohle. Boitsebiso bona bo sebediswa dikarateng tsa khoebo, dipeetjheng, dibukeng tsa dintlha, sekgetjheng sa dimpho le mekotla ya lesela, ho sebediswa foil ya silevera le mokgwa wa ho hatisa wa screen printing.

The Recognition

About the Moputso oa Boronse oa A' Design Award

RYC Brand Identity Mosebetsi wa Mantlha: Boitsebiso ba Setshwantso sa Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. RYC Brand Identity Mosebetsi wa Mantlha: Boitsebiso ba Setshwantso sa Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. RYC Brand Identity Mosebetsi wa Mantlha: Boitsebiso ba Setshwantso sa Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.