Beimu Mosebetsi wa Mantlha: Sebaka sa Kahare sa Lebenkele le Ka Sehloohong by Huson

Beimu Mosebetsi wa Mantlha: Sebaka sa Kahare sa Lebenkele le Ka Sehloohong by Huson is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2021

Beimu Mosebetsi wa Mantlha: Sebaka sa Kahare sa Lebenkele le Ka Sehloohong

by Huson

Client: Beimu Home

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

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Verified Award Winner

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Colors

The Design

About Beimu Mosebetsi wa Mantlha: Sebaka sa Kahare sa Lebenkele le Ka Sehloohong

Mongolo wa Buka: Beimu ke kahare ya lebenkele le ka sehloohong Dongguan, Chaena, e nang le sebaka sa dimetara tse 800 tse hlophisitsoeng ka sekwere. Moralo o fokotsa pontšo ea lihlahiswa mme o hatisa sebaka ka boeona, kahoo bahlahlobisisi ba tšoaroa ke sebopeho sa kahare. Ntlha ea ka pele e kotoa ka libloko tsa botšo le tšoeu ka mela e bonolo. Pel'a letšoao la boitsebahatso ba brand, fenstre e le 'ngoe ea dimetara tse 3.3 tse hlophisitsoeng ka sekwere e buloa, e theha pono e kopanetsoeng lipakeng tsa kahare le kantle. Bofubelu le botšo bo theha tsela e lelele e fokotsang lebelo la ho tsamaea. Litafole le litulo tsa maemo a fapaneng li fana ka mefuta e mengata ea maemo bakeng sa liboka, phomolo le puisano.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Beimu Mosebetsi wa Mantlha: Sebaka sa Kahare sa Lebenkele le Ka Sehloohong ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Beimu Mosebetsi wa Mantlha: Sebaka sa Kahare sa Lebenkele le Ka Sehloohong e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Beimu Mosebetsi wa Mantlha: Sebaka sa Kahare sa Lebenkele le Ka Sehloohong e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.

The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form
Dimensions & Packaging: The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
Tags: Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
Production Technology: designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
Design Challenge: Symbol and spirit communication of brand building
Research: the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
Inspiration: Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
Project Duration: The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
Operation Flow: How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.
Team Members: HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo
Image Credits: Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020