Lunema Specimen Typeface Book by Paul Robb is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
SileveraKerafikhe· 2021
Lunema Specimen Typeface Book
by Paul Robb
Client: Salt & Pepper
Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category
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- Verified Award Winner
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The Design
About Lunema Specimen Typeface Book
Lunema ke mofuta oa setaele oa mehleng ena oa neo-grotesque sans serif o nang le liphapang tse matla tsa geometri. Lelapa le sebetsang la san serif le khonang ho mamella liteko tsa nako, le ntse le ikutloa la sejoale-joale ebile le ikhethile. Sebopeho se seng le se seng sa tlhaku se entsoe ka tlhokomelo e kholo ho lintlha e le ho etsa bonnete ba hore se baleha ka boholo bo boholo le bo nyane ka lebaka la maraba a tebileng a enke. Boima bohle ba 10 bo na le glyph e atolositsoeng ea Selatine e nang le mefuta e meng le li-ligature.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Lunema Specimen Typeface Book ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Lunema Specimen Typeface Book e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Lunema Specimen Typeface Book ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
- Dimensions & Packaging
- The font is produced in 10 weights and styles
- Tags
- Type design, font
- Production Technology
- Typeface realized in Glyphs
- Design Challenge
- The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
- Research
- We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
- Inspiration
- The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
- Project Duration
- The project began in July 2020 with the commercial license released by Monotype in December 2020
- Operation Flow
- The commercial font is used primarily by branding and communications design
- Team Members
- Paul Robb
Moira Bartoloni
Federica Simone - Image Credits
- @ Salt & pepper Studio / Paul Henry Robb
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