Club Hotel Avignon Boitsebiso Ba Pono by Arome Agency is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
BoronseKerafikhe· 2021
Club Hotel Avignon Boitsebiso Ba Pono
by Arome Agency
Client: Club Hotelier d'Avignon
Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category
Verified Award Winner
Verify Award Status for #116908The Design
About Club Hotel Avignon Boitsebiso Ba Pono
Letšoao la Club Hotelier Avignon le bululetsoe ke borokho bo tsebahalang lefatšeng ka bophara ba Avignon. Letšoao le entsoe ka typography e amanang le letšoao le matla le bonts'ang li-initials tsa sehlopha ka tsela e bonolo le e ntlafalitsoeng. Mmala o motala o sebelisitsoeng o hlahisa boemo ba tikoloho le tlhaho ea sehlopha.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Club Hotel Avignon Boitsebiso Ba Pono ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Club Hotel Avignon Boitsebiso Ba Pono e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Club Hotel Avignon Boitsebiso Ba Pono e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Arome worked on the visual identity of the Club Hotelier of Avignon by taking inspiration from the world famous Pont of Avignon. The agency Arome worked on the typography of the logo to associate it with the bridge and make it a unique and original graphic game. The use of the color green demonstrates the ecological implication of the club concerning its ecological impact.
- Dimensions & Packaging
- Letterhead : A4 vertical
Business cards : 85mm x 55 mm - Tags
- avignon
- Production Technology
- The letterhead and business cards were printed on 100% recycled paper to take into account the ecological issues of our planet and the printing of documents.
- Design Challenge
- The creative challenge was to associate the symbolism of the bridge with the typography of the logo.
- Research
- The architecture of the bridge of Avignon is very special. The bridge is broken but it stays created an exceptional historical monument and symbolic of the city of the popes.
- Inspiration
- The inspiration comes from the unique architecture of the Pont of Avignon. Arome worked around this strong symbolism as a working point of the creation.
- Project Duration
- The project started in March 2020 in Avignon and finished in May 2020.
- Operation Flow
- The bridge of Avignon is known the world over. Working on such a strong symbol to represent the avignon hotels was a real challenge for the team.
- Team Members
- - Art Director : Delphine Goyon
- Director : Remi Vicente - Image Credits
- All pictures : Arome
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