Umano Mosebetsi oa Mantlha: Boitsebiso ba Borigeranti ka Ruis Vargas

Moralo oa Umano Mosebetsi oa Mantlha: Boitsebiso ba Borigeranti ka Ruis Vargas ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2021

Umano Mosebetsi oa Mantlha: Boitsebiso ba Borigeranti

ka Ruis Vargas

Moreki: Laika

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

12,725

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #116954

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Umano Mosebetsi oa Mantlha: Boitsebiso ba Borigeranti

Mongolo oa Buka: Umano ke boitsebiso ba borigeranti bo entsoeng bakeng sa bara ea hotele e Sao Paulo, Brazil. Boitsebiso bona bo hlahisoa ke anthropophagy ea setso, khopolo ea lingoliloeng e kopanyang metlae le tlhaloso e lokolohileng ea litšusumetso tse tsoang kantle. Morero ona o kenyelletsa logotype, likarete tsa khoebo tse ngotsoeng holim'a pampiri ea offset ea 300 gram, lenane la lijo, mokotla, moralo oa bokaholimo le liphosetara tse hlahisitsoeng holim'a pampiri ea offset ea 75 gram tse khomaretsoeng maboteng a ka hare. Litšoantšo le meralo ea meaho li kopana ho theha lipale tsa pono tse fanang ka tlhaloso e ncha ea libaka tsa toropo le lithothokiso tsa lehae. Sepheo ke ho tloha molumong o hlophisitsoeng oa libara tsa hotele tsa setso.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Umano Mosebetsi oa Mantlha: Boitsebiso ba Borigeranti ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Umano Mosebetsi oa Mantlha: Boitsebiso ba Borigeranti e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Umano Mosebetsi oa Mantlha: Boitsebiso ba Borigeranti e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Boholo le Phuthelo: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Lithegi: Brand, poster, logotype, illustration, visual identity, Laika Design
Theknoloji ya Tlhahiso: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Phephetso ya Moralo: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Dipatlisiso: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Kgothaletso: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Nako ya Projeke: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Tsamaiso ya Mosebetsi: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Diphatente: Laika Design
Litho tsa Sehlopha: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Litlotla tsa Setshwantsho: Laika Design