Tlola ho ya dikahare
Three Emotions Mosebetsi wa Mantlha: Boitsebahatso ba Sebranete ka Tsuyoshi Omori

Moralo oa Three Emotions Mosebetsi wa Mantlha: Boitsebahatso ba Sebranete ka Tsuyoshi Omori ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.


TšepeKerafikhe· 2021

Three Emotions Mosebetsi wa Mantlha: Boitsebahatso ba Sebranete

ka Tsuyoshi Omori

Moreki: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

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Mohlodi oa Khau ea Netefaditsweng

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Mebala

Moralo

Mabapi le Three Emotions Mosebetsi wa Mantlha: Boitsebahatso ba Sebranete

Mongolo wa Buka: Maikutlo a Mararo ke boitsebahatso ba sebranete bo entsweng bakeng sa mokgatlo o sa etseditsweng phaello Japane. Mokgatlo ona o sebetsa ho etsa hore matlo a bahodi a bafi ba lefu la Hansen a kenngwe lenaneng la Bofa la Lefatshe la UNESCO. Letshwao le kopanya diponts'o tse tharo tse hlalosang bohloko, maswabi le tshepo. Molomo wa ponts'o e nngwe le e nngwe o hlophiswa ka sebopeho sa borokgo, se boetseng se balehang jwalo ka tlhaka H. Borokgo bo bua ka borokgo ba nnete bo hahilweng sehleketlong seo matlo a mabedi a bahodi a beang teng. Diposta tsa 594 ho isa ho 841 milimetara di bontshwa dikolong tsa dingwana, ditsheneisong tsa dikolo tse tlaase le dipetlele.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Three Emotions Mosebetsi wa Mantlha: Boitsebahatso ba Sebranete ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Three Emotions Mosebetsi wa Mantlha: Boitsebahatso ba Sebranete e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Three Emotions Mosebetsi wa Mantlha: Boitsebahatso ba Sebranete e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang
The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Boholo le Phuthelo
Poster: Width 594mm x Height 841mm
Lithegi
leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Theknoloji ya Tlhahiso
First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Phephetso ya Moralo
To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Dipatlisiso
The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Kgothaletso
Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Nako ya Projeke
This logo was released in May 2019, updated in April 2020.
Tsamaiso ya Mosebetsi
Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Diphatente
Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Litho tsa Sehlopha
Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Litlotla tsa Setshwantsho
Image#1:Photographer Hikaru Kodani, 2020.
Image#2:Photographer Hikaru Kodani, 2020.
Image#3:Photographer Hikaru Kodani, 2020.

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