Timing Sauce Ts'ebetso ea Sehlooho: Boitsebiso ba Khoebo by Wai Ching Chan

Timing Sauce Ts'ebetso ea Sehlooho: Boitsebiso ba Khoebo by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2022

Timing Sauce Ts'ebetso ea Sehlooho: Boitsebiso ba Khoebo

by Wai Ching Chan

Client: Timing Sauce

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Timing Sauce Ts'ebetso ea Sehlooho: Boitsebiso ba Khoebo

Mongolo oa Buka: Timing Sauce ke morero oa boitsebiso ba khoebo o entsoeng bakeng sa moetsi oa sauce. Mosebetsi ona o akaretsa lebitso le lecha la khoebo, letshwao (logo), sepakete le lisebelisoa tsa thekiso. Lebitso la khale le ne le bua ka pasta, e leng se neng se sa tsamaellane le lihlahisoa tse rekisoang, kahoo ho ile ha khethoa lebitso le lecha. Letshwao le sebelisa mefuta e sa hlaloseheng e bontshang sauce le sefahleho se bososelang. Lipatlisiso tsa mebala li ile tsa tataisa kgetho ea mebala, 'me ho ile ha lekoa likopanyo tse 'maloa tsa mebala e le ho fana ka kutlwelo ya thabo le takatso ya ho ja. Dilabele di gatisitswe hodima PVC e phatsimang, e sa keneleng metsi, mme di entswe ka boholo bo boraro bakeng sa libotlolo tsa 120, 150 le 180 millilitre.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Timing Sauce Ts'ebetso ea Sehlooho: Boitsebiso ba Khoebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Timing Sauce Ts'ebetso ea Sehlooho: Boitsebiso ba Khoebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Timing Sauce Ts'ebetso ea Sehlooho: Boitsebiso ba Khoebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong