Lays Heartwork Primary Function: Letšolo la Papatso by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.
SileveraPapatso· 2021
Lays Heartwork Primary Function: Letšolo la Papatso
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Moputso oa Silevera oa A' Design Award Winner in Papatso Category
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The Design
About Lays Heartwork Primary Function: Letšolo la Papatso
Book Text: Lays Heartwork ke letšolo la papatso le entsoeng bakeng sa mofuta oa Lays nakong ea seoa sa Covid-19. Letšolo lena le leboha batho ba sebetsang ka morao ho lisebelisoa tsa ketane ea boleng ea Lays, ho kenyeletsoa balemi, basebetsi ba fektheri, bakhanni ba literaka, barekisi le basebetsi ba phanang. Mebala e khanyang le e nang le tšepo e kopantsoe le melaetsa e tobileng ea teboho ho pholletsa le moralo oa sephutheloana. Sephutheloana ka seng e fetoha teboho ho basebetsi ba sechaba bao hangata ba sa lebohuoeng ka bo 'ona. Morero ke ho bontša hore mosebetsi o joalo oa letsatsi le letsatsi hase mosebetsi o thata feela, ke mosebetsi oa pelo.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Lays Heartwork Primary Function: Letšolo la Papatso ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Lays Heartwork Primary Function: Letšolo la Papatso e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Lays Heartwork Primary Function: Letšolo la Papatso ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Team Members
- PepsiCo Design & Innovation
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