Adrenaline Space Primary Function: Sepakethe sa Seno sa Matla by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2021
Adrenaline Space Primary Function: Sepakethe sa Seno sa Matla
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
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The Design
About Adrenaline Space Primary Function: Sepakethe sa Seno sa Matla
Adrenaline Space ke moralo oa sepakethe sa palo e lekanyelitsoeng bakeng sa seno sa matla se rekisoang Russia. Moralo ona o keteka phuputso ea sepakapaka 'me o ts'ehetsa boemo ba brand ba ho khothaletsa bareki hore ba fete meeli ea bona. Motse-moholo oa linaleli tse benyang tsa khauta o behiloe khahlanong le semelo se sootho se tebileng, o theha memo e bonahalang ea ho fihlela boemo bo bocha. Sepakethe se boetse se tsebisa ka ho eketsa lero le se hlokometsa metsoako le melemo ea caffeine, livithamine le taurine. Mohopolo ona o hlahisitsoe ha ho arajoa potso ea moreki oa mabenkele.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Adrenaline Space Primary Function: Sepakethe sa Seno sa Matla ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Adrenaline Space Primary Function: Sepakethe sa Seno sa Matla e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Adrenaline Space Primary Function: Sepakethe sa Seno sa Matla ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
- Tags
- Packaging, Beverage
- Inspiration
- The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
- Team Members
- PepsiCo Design & Innovation
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