Beat Coffee Mosebetsi wa Mantlha: Moralo wa Boitsebiso ba Fane by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
BoronseKerafikhe· 2021
Beat Coffee Mosebetsi wa Mantlha: Moralo wa Boitsebiso ba Fane
Client: Beat Coffee
Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category
Verified Award Winner
Verify Award Status for #119537The Design
About Beat Coffee Mosebetsi wa Mantlha: Moralo wa Boitsebiso ba Fane
Mongolo wa Buka: Beat Coffee ke moralo wa boitsebiso ba fane le pakete bakeng sa k'hamphani ya kofi. Phetoho ya fane e qalile ka temohisiso ya 'maraka, tlhahlobo ya bahlodisani le maikutlo a bareki, e leng se hlophisitseng leano le boemo ba fane. Boemo bona bo hlahiswa ka poleloana Serious Fun Coffee, e behang mokhwa wa puo mme e hokahanya boithabiso, mmino le kofi. Lentswe la mong'a k'hamphani le sebediswa ho phelisa letshwao la fane. Mohopolo o tshwanang o tsamaiswa ho isa mokotleng o hatisitsweng wa kofi, o phelisitsweng ka teknoloji ya boemo bo eketsehileng (augmented reality). Sepheo ke ho fumana fane e hlakileng, e shebaneng le bareki le e nang le boithabiso.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Beat Coffee Mosebetsi wa Mantlha: Moralo wa Boitsebiso ba Fane ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Beat Coffee Mosebetsi wa Mantlha: Moralo wa Boitsebiso ba Fane e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Beat Coffee Mosebetsi wa Mantlha: Moralo wa Boitsebiso ba Fane e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Dimensions & Packaging
- Coffee bag printed,
- Tags
- brand, print, animation, audio design, social media
- Production Technology
- Augmented Reality
- Design Challenge
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- Research
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Inspiration
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Project Duration
- 3-6 months
- Operation Flow
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
- Team Members
- Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey
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