Winghook Branding System Boitsebiso ba Khampani by Daniel da Hora

Winghook Branding System Boitsebiso ba Khampani by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2024

Winghook Branding System Boitsebiso ba Khampani

by Daniel da Hora

Client: Dahlstedt Holding SL

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Winghook Branding System Boitsebiso ba Khampani

Winghook Branding System ke boitsebiso ba khampani bo entsweng bakeng sa Winghook, e leng sehlahiswa sa Sweden se tshwarang ditho tsa bonono lebotong ka mokgwa o potlakileng, o hloekileng le o sireletsehileng. Lengolo (logo) le thehilwe godimo ga geometri, ho nepahala le moralo o hloekileng wa sehlahiswa. Geometri e tshwanang e a pheta-pheta jwaloka mokgwa (pattern) o sebediswang ho dintho tsa ho ngola le sepakete, e le hore boitsebiso bo tle bo sebediswe boholong bo fapaneng. Dikarete tsa kgwebo di hatisitswe ka mebala e mmedi holima pampiri e nang le sebopeho (textured) e boima ba digrama tse 300. Mofuta wa sepakete o kenyelletsa lebokose la kraft, lebokose la mpho le sephutheloana se senyenyane. Sistimi ena e tshehetsa thekiso mabenkeleng le inthaneteng.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Winghook Branding System Boitsebiso ba Khampani ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Winghook Branding System Boitsebiso ba Khampani e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Winghook Branding System Boitsebiso ba Khampani e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was developed the branding system for a Swedish consumer good retail product for the arts market: Winghhok. It’s neither a nail, nor a screw. It’s better than all of those old fashioned things. And it holds your art on the wall in a fast, clean, easy-to-install, and safe way.
Winghook is a Swedish designed product, that sells worldwide both in regular retail stores, but also you can buy it directly by its e-commerce (through their website and social media).
Dimensions & Packaging: Personal card: 85 x 0,5 x 55 mm / Two color printing / 300g Canson C a Grain paper;
Craft box: 100 x 30 x 100 mm / 510g Gold Kraft cardboard;
Gift box: 80 x 20 x 80 mm / 360g Triplex paper;
Little Pack: 70 x 10 x 60 mm / 510g Gold Kraft cardboard.
Production Technology: Printing technologies
Inspiration: For the logo and the branding system development, the inspiration wasthe geometry, the precision, and the clean design of the product. For all the stationary materials, like business card for consultants and sellers, and also the packaging, it was explored the geometry of the logo, creating a pattern that can be easily applied in many spaces and executions of the brand.
Team Members: Designer: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Variations, 2024.