Rename Mosebetsi wa Mantlha: Pontsho ea Moralo by Xue Jiang

Rename Mosebetsi wa Mantlha: Pontsho ea Moralo by Xue Jiang is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2021

Rename Mosebetsi wa Mantlha: Pontsho ea Moralo

by Xue Jiang

Client: 869 School of Design

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

7,634

Verified Award Winner

Verify Award Status for #119760

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rename Mosebetsi wa Mantlha: Pontsho ea Moralo

Mongolo oa Buka: Rename ke pontsho ea moralo e botsisang mohopolo oa maemo le tekanyo. Pontsho e sebelisa puo ea pono e nkuoeng liseteng tsa ho lekanya. Setshoantsho, kopanyo ea lintho (collage) le honografi li kopantsoe, 'me libopeho tse 'nè tsa motheo tse tsoang ho sete ea li-tiranakele li tataisoa 'me tsa kopanngoa hore e be libopeho tsa serurubele. Rolo e telele ea pampiri e sebetsa joalo ka teiphe ea tekanyo, e le hore baeti ba ka khetha kapa ba etsa karolo ea kopanyo e lumellanang le semelo sa bona ba be ba e nka ho e isa ka mokotlaneng oa lifaele. PVC e bonoang ka har'a eona le rolo ea pampiri li sebelisitsoe bakeng sa pontsho.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Rename Mosebetsi wa Mantlha: Pontsho ea Moralo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Rename Mosebetsi wa Mantlha: Pontsho ea Moralo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Rename Mosebetsi wa Mantlha: Pontsho ea Moralo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
Dimensions & Packaging: Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm
Tags: Rename, standard, measurement, ruler
Production Technology: Transparent PVC cloth, toilet paper roll paper
Design Challenge: The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
Research: Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
Inspiration: Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
Project Duration: This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
Operation Flow: This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
Team Members: Creative Director: Xue Jiang
Designer: Jialin Zhao
Illuetrator: Huizi Wu
Image Credits: Creator Wu Huizi，in 2021，RENAME