Soda Grocery Mosebetsi wa Mantlha: Sephuthelo sa Dijo by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
TšepeKerafikhe· 2021
Soda Grocery Mosebetsi wa Mantlha: Sephuthelo sa Dijo
Client: Macau University of Science and Technology
Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category
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About Soda Grocery Mosebetsi wa Mantlha: Sephuthelo sa Dijo
Mongolo wa Buka: Soda Grocery ke moralo wa sephuthelo sa dijo tsa setshwantsho tse rekiswang ho baeti ba Macau. Puo ya moralo e ngotswe ho tswa sephuthelong sa dipompo tse thunyang tse hlahisitsweng Macau lekgolong la mashome a mabedi la dilemo. Ditshwantsho tsa basadi ba bane tse nkuweng ho tswa sephuthelong sa nalane di hlophisitswe hape jwalo ka ditshwantsho tsa kajeno mme di hatisitswe ka mebala e matla. Diphuthelo tse nne tsa dijo di tshwere ditshwantsho tsena, mme lebokose le leng le le leng le lekana ka di-millimeter tse 185 ka 145 ka 55. Pampiri e hatisitsweng ya ho phuthela le dileiseine tsa ka hare di feditswe ka ho hlahiswa ha meaho e phahamisitsweng, ho koahelwa ka ultraviolet, ho kentswe bronze le ho segwa ka mokgwa wa die-cutting. Moralo o boloka semelo sa sebaka empa o kgotsofatsa tatso ya kajeno.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Soda Grocery Mosebetsi wa Mantlha: Sephuthelo sa Dijo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Soda Grocery Mosebetsi wa Mantlha: Sephuthelo sa Dijo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Soda Grocery Mosebetsi wa Mantlha: Sephuthelo sa Dijo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Update to the local graphic packaging design language during the history
- Dimensions & Packaging
- Width 185mm x Depth 145mm x Height 55mm
- Tags
- package, brand, inheritance, graphic, illustration
- Production Technology
- Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
- Design Challenge
- Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
- Research
- Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
- Inspiration
- The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
- Project Duration
- The project started in Macau in March 2020 and will be completed in Macau in June 2020.
- Operation Flow
- In order to facilitate the use of mass consumers, the most common packaging method is adopted
- Team Members
- Shenfan Lan
JingWen Xu - Image Credits
- Shenfan Lan/JingWen Xu
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