Support Small Business Poster ka Min Huei Lu

Moralo oa Support Small Business Poster ka Min Huei Lu ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2021

Support Small Business Poster

ka Min Huei Lu

Moreki: Gong cha

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

21,852

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #120557

Fumana Hona Jwale Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Support Small Business Poster

Pono ena e leka ho ts'ehetsa lireschorente tsa lehae sechabeng, e leng boiphihlelo boo batho ba bangata ba neng ba sa bo hloloheloe nakong eo ba behelletsoeng ka thoko. Moqapi o ikemiselitse ho tsosa takatso ea batho ea ho kopanya tee le lijo ha ba reka lijo le ho bontša hore na phihlelo e ntle ea ho ja e shebahala joang. Sepheo ke ho etsa hore lets'oao le ikhethe, le be le boqapi le boleng bo holimo bo emelang moea le sepheo sa lona 'marakeng oa lino tse tahang.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Support Small Business Poster ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Support Small Business Poster e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Support Small Business Poster e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.
Boholo le Phuthelo: Poster: 8.5"x11"
Instagram: 1080px X 1080px
Facebook/Website Banner: 820 px X 312 px
Lithegi: Visual design, illustration, food, drinks, boba tea
Theknoloji ya Tlhahiso: Designed in Adobe illustration, printed on letter size poster paper. Implemented on all kinds of social media like Facebook, Instagram, and Website.
Phephetso ya Moralo: Gong cha design lab learned that consumers like pairing sweet desserts with tea and pairing food like pizza or noodles with milk tea. The challenge is to showcase many different kinds of food with drinks without overwhelming the audience visually. After a few rounds of sketch and iteration, the best solutions are to use illustration to present different food categories, using real photos to show visual contrast.
Dipatlisiso: Gong cha design lab spearheads the design research, ideation, execution, and implementation. The designer started from research articles and blogs online, conducted three 1-on-1 interviews and online surveys, and based on the interview data I learned that many foodies love pairing different kinds of food with different kinds of drinks. A deeper understanding of consumers ' eating habits helps develop the concept for the "Support small business" campaign.
Kgothaletso: Due to the COVID-19 pandemic, many small businesses have had negative monetary impacts. These businesses require support which in-turn supports the local economy. During these unprecedented times, Gong Cha is making an attempt to support the local restaurants in the community.
Nako ya Projeke: The project started in August 2020 in San Francisco and the "Support Small Business advertising campaign" finished in November 2020 in California.
Tsamaiso ya Mosebetsi: Gong Cha California collaborates with many local mom-and-pop restaurants as well as local food chain brands like poke-bowl, and Ike's sandwiches in California. The three months "Support small business campaign" poster was posted in all the California stores, local restaurants, and on all the social media platforms.
Litlotla tsa Setshwantsho: Image #1,2,3,4,5: Photographer: Gong cha USA CA, LLC
Creator: Min Huei Lu ( Gong cha USA CA/ Lead Graphic designer ), Support small business, 2020.