Be:side Khefi le Botle by Akitoshi Imafuku and Lily Sugiyama

Be:side Khefi le Botle by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2021

Be:side Khefi le Botle

by Akitoshi Imafuku and Lily Sugiyama

Client: Funabashiya

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

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Colors

The Design

About Be:side Khefi le Botle

Bakeng sa tlhohlo e ntjha ya Funabashiya e nang le nalane e telele ho tloha ka 1805 e le lebenkele la mochi wa arrowroot, bahlophisi ba nahanne hore ho bohlokwa ho kgutlela metsong ya bona le ho hlompha nalane ya bona e telele, kahoo, ba ile ba sebelisa arbor ya wisteria e tummeng ya lebenkele la bona la mantlha moralong wa lekeno lohle. Eseng moralo ona o matla wa lekeno feela o hlahang sebakeng se kgutsofaletseng sa bolulo Aoyama mme o hoha batho, empa o boetse o sebetsa jwalo ka sebaka sa ho dula sa ka ntle bakeng sa bareki ba bona.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Be:side Khefi le Botle ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Be:side Khefi le Botle e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Be:side Khefi le Botle e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tags: Japanese design, wisteria arbor, wood, simple
Production Technology: To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Inspiration: Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Project Duration: The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Team Members: Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation
Image Credits: Daisuke Shima (ad hoc Inc.)